Trends
The Zaove® concept is in line with several growing trends
"Zenitude"
- Taking a badly needed break in a hyperactive world
- Creating physical, emotional, and spiritual harmony
- Engaging all of the senses for greater balance and better health
- Immersing in nature to feel revitalized and connected to one's essence
Increasing use of technology to create new experiences
- Virtual and augmented reality are now used in several areas, including construction, marketing and sales, journalism, wellness and healthcare
- Technological originality and creativity are greatly valued
Distinct habits and expectations of Millenials and Generation Z
- Access to technology day and night
- Search for exceptional and exhilarating experiences
- Avant-gardism in traditional industries such as luxury
- Importance of leisure in discretionary spending
- Need to feel free and make choices in line with their desires at the moment
Sustainable development
- Strict criteria for new construction that protects the environment as well as users
- Demand for equitable trade
- Growing use of organic, locally grow or produced products
- Local suppliers who demonstrate ethical business practices and environmental and social responsibility
Evolution and renewed growth of the luxury market
- Growing number of millionaires and billionaires in France and around the world
- Quality is the number one criterion for all buyers of luxury goods and services
- Quest for new and exceptional experiences that enthrall and have an emotional impact
- Personalized service, rarity, and an uncompromising attention to detail are essential
- "Made in France" remains affiliated with luxury
- "Tomorrow's approach to luxury must continue to fascinate while embracing the avant-garde" ("Journal du luxe", July 3, 2016)
Development and growth of the wellness industry
- Pursuit of good health, coupled with an expanding elderly population
- Search for new concepts and well-orchestrated, technologically innovative experiences that integrate olfactory and acoustic elements
- Vast selection of personalized services
- Pleasurable and harmonious sensory experiences during spa treatments increase client satisfaction and loyalty
